You all know the saying “it ain’t over ’til the fat lady sings?” Well, I recently came across a site that proves that not everyone can figure out when the fat lady has sung, left the stage, taken a shower, gone to bed, woken up and eaten pancakes with butter, chocolate chips and maple syrup.
We all know that there are endless “classifieds” sites online, most famous is Craigslist which is running on an extremely boring and basic yet effective platform. But, to Craigslist’s credit, there are no pop ups, affiliate programs, crappy icons or anything other than simple text.
Recently, I learned about EPage.com which has been around since 1994. 1994? Holy crap- that’s an old site, why haven’t I heard of this before? Naturally, I had to check it out, I mean a website designed before I had a college degree that’s still around has to be good, right? Wrong. Take a sec to go to EPage.
Here’s my top 10 list proving that some companies continue functioning long after big girl’s tipped the IHOP waitress:
1. Having a website since 1994 is great but if it LOOKS like it’s from 1994, you’ve got a problem.
2. I don’t get their logo- pixelated font and multi-colored animal that might be a mouse, badger or pointed nose bug.
3. Clip art. Clip art. Die, clip art. I wouldn’t click on this site for that reason alone. Don’t abuse clip art- that’s sooo 1995.
4. This is the biggest link bait (or the pc term “affiliate”) jumble of text I’ve ever seen- even splogs are better looking!
5. If one more “smiley central” pop up freezes my freakin’ computer while I write this for you guys, I’m going to put a knife through the laptop screen!!!!
6. Click on houses for sale and the sidebar features non-related items on sale (cameras and phones). There is no logic behind this, it simply encourages shoppers to not be serious rather to surf and give in to their adult ADD.
7. Go into any ad and there are more pop ups, a header filled with ads and a sidebar with Google Adwords. So an ad affiliate network fills space with AdWords??
8. The net cast is too broad. As a consumer, I shouldn’t have to drudge through Thailand listings to get to Texas listings, nor as a Realtor should the company have to “compete” with global listings.
9. As with most classified sites, spam gets through but most listings are overly spammy on this ol’ page. You can win a home in the UK for $4! I bet the king of Nigeria is also lurking there waiting for you to exchange money for a “handsum retarn.”
10. Let’s say I’m listing my services, I’m a handywoman. Going back to encouraging ADD, EPage actually has a link to a Yellow Pages search on the bottom of every page- why not just search therefor handywomanfolk? Why dig through the boring text when you can use a better search tool. Sheesh.
Whatever, EPage obviously stinks and I’m not sure I believe that any business has actually occurred on their site, at least not in real estate. The overall point is that whether you’re considering using a vendor or are evaluating your own business practices, I beg you to turn up your hearing aid- is big girl singing, finished or taking a post-pancake nap? Listen up and react accordingly.