Are You Going Green?
There are several ways that marketing is getting greener like this and this (how clever!).
For example, at Single Pointe, we use business card sizes over full page any chance we get and we limit printing altogether (although it can be a cheaper, easier solution over the more creative ways of going green).
How are YOU going green?
















April 13th, 2008 at 9:04 pm
Lani,
There is this group in San Francisco called Conservatree. I don’t know how to get their link in this comment so I apologize. They have an interesting calculator for figuring out how many trees we use in our paperless world. As an example 1 ream of paper = 6% of a tree. Without counting the mortgage companies who need all documents in tripicate, the lawyers who need duplicates - you get the picture (damn another piece of paper), I figured I have used over 90 trees during my esteemed .>) career.
Do the numbers for yourself, it will shake your tree.
April 13th, 2008 at 11:06 pm
I missed your little green friend, at least he comes to visit!
April 17th, 2008 at 8:06 pm
We have replaced all of our light bulbs with compact fluoro bulbs, increase our recycling capabilities (although not at the rate I am happy with, needs more work), we have energy eff appliances, re-use, re-purpose items.